Strategy • Paid Acquisition • Content

Marketing strategist & creative producer bridging data-driven growth with high-impact visual storytelling.

Specializing in full-funnel paid media, high-converting email automation, and short-form video ecosystems designed to scale community reach and revenue.

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Growth Focus Full-Funnel ROI

Content Video & Visuals

Featured Work

Selected Case Studies

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Paid Acquisition

Sold Out: Scaling a 17-Year Gala Beyond Capacity

+70.4% Attendance YoY

$280.5K Total Revenue

$0.11 Paid Meta CPC

Modernized the marketing approach for a legacy non-profit fundraiser by pairing hyper-targeted donor lookalike ads with conversion-focused lifecycle email flows to break historical attendance and revenue records.

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Campaign Strategy

Year-End Giving: Breaking the $200K Milestone

+51.8% YoY Growth

$203.1K Total Raised

Engineered an omnichannel digital push blending personalized email list segmentation, short-form video storytelling, and friction-free donation interfaces to shatter previous revenue ceilings.

Social Media Content

Short-Form Video

Engineered for retention, shareability, and conversion across TikTok, Instagram Reels, and YouTube Shorts.

Featured

Event Promotion

Partnership

Local Business Partnership

Testimonial

Event Participant Testimonial

Brand Narrative & Production

Long-Form Video

Cinematic, story-driven productions built to elevate brand equity, capture events, and drive customer and stakeholder action.

Event Recap & Experience

Golf Invitational Brand Showcase

Brand Story & Vision

Company Purpose & Culture Film

Visual Assets & Brand Imagery

Photography

High-resolution editorial, event, and commercial brand photography engineered for multi-channel storytelling.

Brand & Publication

Print & Editorial Design

Multi-page curriculum publication systems, typographic hierarchies, and print collateral engineered for production.

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Multi-Page Publication 8 Pages

Regional Nature Center Field Trip Guide

Curriculum layout design, custom typography hierarchies, and print-ready digital distribution assets.

InDesign Print Production Editorial Grid

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Event Print Suite 6 Pages

Annual Gala Program & Auction Catalog

Comprehensive event identity suite featuring full-color programs, bidding booklets, and environmental graphics.

Illustrator Event Collateral Print Layout

UI/UX & Web Development

Web Design

Responsive, purpose-built digital experiences engineered for brand authority, seamless usability, and conversion.

Agency & Brand Architecture

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Yonah Creative

Custom website design and development crafted for a full-service local marketing agency.

Humane Society Northeast Georgia Everyday Ways to Give Mockup

Non-Profit & Giving Campaign

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Humane Society of Northeast Georgia

A high-conversion donor engagement landing page designed and developed during my tenure at HSNEGA.

Growth & Campaigns

Full-funnel acquisition, paid media strategy, conversion tracking, and multi-channel campaign architectures.

Meta Ads Google Ads Audience Segmentation ROAS Optimization

Email Automation & Retention

Automated customer journeys, high-converting email sequences, and retention workflows.

Email Automation List Health Customer Retention Campaign Sequences

Content & Video

Short-form video direction, high-cadence social campaigns, and organic community reach initiatives.

Short-Form Video Storytelling Content Strategy Performance Tracking

Brand & Web Design

Editorial print collateral, visual design assets, and clean, high-performance interactive web components.

Adobe CC HTML/CSS/JS UI Print Publication