Marketing strategist & creative producer bridging data-driven growth with high-impact visual storytelling.
Specializing in full-funnel paid media, high-converting email automation, and short-form video ecosystems designed to scale community reach and revenue.
Selected Case Studies
Sold Out: Scaling a 17-Year Gala Beyond Capacity
Modernized the marketing approach for a legacy non-profit fundraiser by pairing hyper-targeted donor lookalike ads with conversion-focused lifecycle email flows to break historical attendance and revenue records.
Year-End Giving: Breaking the $200K Milestone
Engineered an omnichannel digital push blending personalized email list segmentation, short-form video storytelling, and friction-free donation interfaces to shatter previous revenue ceilings.
High-Impact Short-Form Video
Engineered for retention, shareability, and conversion across TikTok, Instagram Reels, and YouTube Shorts.
Print & Editorial Design
Multi-page curriculum publication systems, typographic hierarchies, and print collateral engineered for production.
Data-informed strategy meets high-impact visual storytelling.
I bridge the gap between creative execution and measurable growth. Rather than treating visual design, paid acquisition, and content production as separate silos, I build unified digital ecosystems where every asset has a clear conversion objective.
Whether scaling flagship events to full sell-out capacity, engineering conversion-focused email automation, or directing video campaigns that reach millions organically, my focus remains constant: delivering polish that performs.
Growth & Campaigns
Full-funnel acquisition, paid media strategy, conversion tracking, and multi-channel campaign architectures.
Email Automation & Retention
Automated customer journeys, high-converting email sequences, and retention workflows.
Content & Video
Short-form video direction, high-cadence social campaigns, and organic community reach initiatives.
Brand & Web Design
Editorial print collateral, visual design assets, and clean, high-performance interactive web components.
33M+ Impressions: Modernizing Organic Reach & Engagement
Transitioned organic brand channels from static graphic announcements to a short-form video storytelling engine, multiplying community reach and speeding up mission conversion actions.